education | March 30, 2026

ITV has started to air trailers for the X Factor and we are very excited

ITV has started airing trailers to promote the new series of X Factor which can mean only one thing. We won’t be leaving the house on a Saturday evening from September.

The new teaser for series 15 gives us a glimpse of new judges Ayda Field, Louis Tomlinson and Robbie Williams in action. Simon Cowell is also back as is presenter Dermot O’Leary.

This year the X Factor is being billed as “solid gold entertainment”. And ITV has also started to air individual trailer featuring just one judge and a voice over from O’Leary.

Eagle-eyed fans of Louis Tomlinson have already spotted his trailer and posted it online.

UPDATE || Here’s a new video of Louis for @TheXFactor !! He looks incredible ? via @tiny_lou_28

— LWT Reports (@LWTReports) August 22, 2018

The trailer features Louis walking down a walkway surrounded by gold. Towards the end of the trailer the words “New Direction” appear. A play on Louis being a member of One Direction who was formed on the X Factor. It also symbolises the new direction the show is going in with the new judging panel and other elements they have changed this year.

X Factor UK will also air in the US.

Listen to @louis_tomlinson! Go follow @AXSTV to stay up-to-date on all things #UKintheUSA!

— THE X FACTOR (USA) (@TheXFactorUSA) August 18, 2018

X Factor returns to ITV September 1st at 20:00!

Are you excited for X Factor? What do you think of the trailers that have been released so far? Let us know @CelebMix!